鷹牌博洛尼亞展位效果圖。
 

    簡約大方的展廳設計、黑白色調的完美融合，再加上個性化的創新產品，鷹牌陶瓷將在意大利博羅尼亞展中國之美，融中外智慧。今年是鷹牌第16年參展博洛尼亞展覽會，展會期間，鷹牌會將現代簡約的風格融入中國元素，在36號展館B54號展位重點展示自身的創新產品和企業形象，同時向國際建陶市場傳達中國建陶企業的品牌理念、經營理念、產品理念。

    年初，鷹牌公司就統一制定了全年會展展示形象設計，以品牌形象宣傳為主。意大利博洛尼亞展會的設計則是在此基礎上，結合實際展位結構特點，在現代簡約的風格中增加了中國元素的運用，黑白色調相搭配，與鷹牌壹號展廳的風格相似。
   
    作為已經多次參加博洛尼亞展的老牌企業，鷹牌公司始終堅持品牌打造和銷售并重。鷹牌一直堅信，企業若想提高競爭力，打造自主品牌是必經之路。在品牌自主建設方面，鷹牌產品的質量和設計都有較強的優勢。同時，鷹牌還擁有專業的團隊，并以良好的服務意識和國際化的操作理念為指導，在市場開拓和市場推廣方面做到國際化。
 
    在本屆博洛尼亞展中，鷹牌所展示的產品和設計都以關注產品特性為主要準則。據相關負責人介紹，鷹牌公司近兩年專門打造了一批適應國際市場需求的產品，其中一部分是行業尖端科技產品，該類產品則重體現產品的科技性；另一部分則是從市場實際應用出發而設計的，這類產品在展示中使用的比較多，充分體現產品使用效果。
   
    在關注產品銷售的同時，鷹牌公司還重點關注品牌形象的展示和行業技術、產品設計、應用設計、貿易規則、品牌管理的交流與學習。與以往不同的是，鷹牌公司會從“參加展會”轉變為“參與展會”。據相關負責人認為，博洛尼亞展除了提供產品展示、企業形象展示外，同樣是一個交流的平臺，這種交流是專業、平等的交流。鷹牌將努力通過將中國元素融入產品設計與展示，來傳達中國建陶企業的品牌理念、經營理念、產品理念，同時也使得鷹牌能夠越來越國際化。
 
    另據了解，為打造品牌影響力，提升國際形象，鷹牌公司還將舉辦一系列的主題活動，真正做到“展中國之美，融中外智慧”。
   （來源：陶城報中國瓷尚）

    Eagle Ceramics is to shine at the Cersaie with its compact exhibition hall, perfect combination of the black and the white, characteristic creations and the touch of Chinese beauty. It will be the 16th year for Eagle Ceramics to participate the Cersaie and it would integrate modern style of simplicity with Chinese elements. At the 36 Hall B54 stand, Eagle Ceramics would unveil its creative products and company image and promote to the world the concepts of brand, operation and products of Chinese ceramics industry.
  
    Eagle Ceramics has decided the image design for the whole year exhibition at the beginning of this year, focusing on brand promotion. Based on this and the structure of real stand, the design for Cersaie applies the Chinese elements into the modern style of simplicity, combining the color of black and white, similar to the style of its No.1 exhibition hall.

    As a reputed brand at Cersaie, Eagle Ceramics has always put equal emphasis on both brand and sales. It is always believed that brand building is a must for a company to improve its competitiveness. Eagle Ceramics has a strong edge in the quality and the design of its products. What’s more, its professional team can develop and promote the brand to the international stage with active service attitude and global operation concept.

    During this Cersaie, all products and designs center around the focus on product features. According to relevant person, Eagle Ceramics has made a collection of products catering to international markets. Some of the products are industrial sophisticate technical products, which display their hi-tech features; while others are designed for the practical application, which would be used more frequently during exhibition for its effect.

    Besides sales, Eagle Ceramics also pays attention to the display of brand image and the exchange and communication in fields of industrial technology, product design, application design, trade regulations and brand management. What’s different this year is that Eagle Ceramics would rather take a more active role as a platform for professional and equal exchanges. It is doing the best to promote to the world the concepts of brand, operation and products of Chinese ceramics industry with integrated Chinese elements in the design and display of its products.

    In addition, Eagle Ceramics would host series of theme activities to build its brand and improve global image, genuinely achieving the noble mission of showing the beauty of China and integrating the wisdom of the world.